Application Inflation

7 Nov

Application Inflation

s.notes: sigh…

the duality of the modern college. It’s a place that serves the public interest, and a business with a bottom line.

the tension between mission and marketing has long defined admissions, many believe the balance has tilted too far toward the latter.

Most colleges start by buying the names of students whose standardized test scores and grade-point averages fall within a particular range. In the early 1990s, the College Board sold 35 million names a year; now it sells 80 million to about 1,200 colleges, at 32 cents a name. More colleges are buying names of sophomores to jump-start interest.

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